Team owners and franchise execs are always looking for the next big thing. Every team wants a promotional item that becomes as much a legacy as the team itself.
Myron Cope, voice of the Pittsburgh Steelers found that product- The Terrible Towel. Everyone in Pittsburgh, and most football fans in the country, know the Terrible Towel. That little piece of yellow terrycloth has rallied the team many a time to win an important game. The power of the towel seems endless.
When Myron passed away in 2008 he had a chance to make the Terrible Towel into much more than just a fun giveaway. He gave the rights to a school for mentally disabled individuals. By giving the rights as a donation, the school gets thousands of dollars from Terrible Towel sales, allowing them to continue operating day to day.
Just another case of sports merchandise making a difference (and a big difference at that!).
So if you’re a Pittsburgh fan, don’t ever give up on the towel because every purchase is a contribution.