After 13 years without any hope of a playoff birth, the Golden State Warriors squeaked into the eighth slot in 2007, seemingly poised for a beatdown by top-ranked Dallas. But Bay-Area restaurant owner Paul Wong believed, and so did tens of thousands of Warriors fans. Wong designed signs and eventually t-shirts displaying the simple mantra, “We Believe.”
Those who believed showed it with “We Believe” paraphernalia, and the mighty W’s did not disappoint their optimistic fans. Through sheer athleticism, youth, and a powerful run-and-gun offense, the Warriors shocked the Mavericks and took an early lead in the series.
At this juncture, Comcast made a brilliant decision to fund classier versions of the original “We Believe” t-shirt (pictured above right), and handed them out to some 40,000 fans over two home playoff games against Dallas. The Warriors went on to win the series 4-1, and you better believe the fans loved those promotional t-shirts and wore them with pride.
In fact, fans loved them so much that they wore the bright yellow shirts all over the Bay Area for the next year to come, prominently displaying the Comcast logo everywhere they went. T-shirts are a great promotional idea for making sure tons of people notice your brand. The only better sports promotion might be caps/hats, given that fans tend to wear hats almost every day, while those more conscious of hygiene might wash shirts after one use.
Posted: September 17th, 2008 under Basketball, stadium giveaways.