(Via: UNM Blog)

The University of New Mexico’s events committee hosted an event called Friday Night Live to bring students together with food, spirit, and entertainment. The event brought together around 2000 students along with the school’s athletics teams!

UNM’s sports teams attending this fun event, giveaways, and free custom t-shirts were definitely a great way to integrate all the students and to get everyone excited about supporting the different athletic teams.

Posted: December 30th, 2008 under General.
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With hurricane Ike threatening to really make things messy in Texas, it appeared Major League Baseball Commissione Bud Selig decided to create his own storm. According the a recent Yahoo! Sports article, Selig opted to move two crucial late-season Astros home games away from Minute Made Park in Houston to Milwaukee’s Miller Park. Chicago Cubs fans delighted! The two game Cubs-Astros series was moved practically next door.

After traveling overnight and arriving on little sleep, the Cubs handled the Astros easily in both games, thus pushing Houston’s playoff hopes further out of reach. The entire Astros organization was outraged. Players were baffled as to why these games could not have been rescheduled to later dates; Doug Brocail suspected that “if it was New York or Boston, it would have been played at the end of the season.”

At any rate, the fiasco quickly became a money-making opportunity for Astros fans, who printed promotional t-shirts (like the one pictured above), to help other disgruntled fans express their frustration with Selig loud and clear.

Posted: October 2nd, 2008 under Baseball.
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After 13 years without any hope of a playoff birth, the Golden State Warriors squeaked into the eighth slot in 2007, seemingly poised for a beatdown by top-ranked Dallas. But Bay-Area restaurant owner Paul Wong believed, and so did tens of thousands of Warriors fans. Wong designed signs and eventually t-shirts displaying the simple mantra, “We Believe.”

Those who believed showed it with “We Believe” paraphernalia, and the mighty W’s did not disappoint their optimistic fans. Through sheer athleticism, youth, and a powerful run-and-gun offense, the Warriors shocked the Mavericks and took an early lead in the series.

At this juncture, Comcast made a brilliant decision to fund classier versions of the original “We Believe” t-shirt (pictured above right), and handed them out to some 40,000 fans over two home playoff games against Dallas. The Warriors went on to win the series 4-1, and you better believe the fans loved those promotional t-shirts and wore them with pride.

In fact, fans loved them so much that they wore the bright yellow shirts all over the Bay Area for the next year to come, prominently displaying the Comcast logo everywhere they went. T-shirts are a great promotional idea for making sure tons of people notice your brand. The only better sports promotion might be caps/hats, given that fans tend to wear hats almost every day, while those more conscious of hygiene might wash shirts after one use.

Posted: September 17th, 2008 under Basketball, stadium giveaways.
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