How do you promote team spirit?

The stadium was definitely flooded with maroon and white sports lovers. Plano Senior High School sports fans were geared in school spirit, decked out in headbands, sunglasses, hats, wristbands that were decorated in their school colors and mascot (the wildcat)!

If you have a pep rally, homecoming, or some sort of sports oriented event coming up at your high school or university those horns and other team spirited items are great giveaways promoting the upcoming sports season (football promotional items were always my personal favorite in high school because they were always the most entertaining). Initiating school spirit is made much easier when there are fun and unique items that embody the energy you want to create at a game or related school event. For example, maracas or noise makers in your school color help ring in the excitement!!

Posted: January 26th, 2009 under Football, General.
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Rutgers football fans definitely show their full support every season, most equipped with thunder sticks!

Inflatable thunder sticks are always a fun addition to a college football game because you are outwardly showing your support for your team AND you are seeing how distracting you can be to the opposing team. This promotional item is a great piece for alumni and current students who want to help bring the audience to life! But don’t get rowdy; you might get ejected from the game!

Posted: December 23rd, 2008 under Football.
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Although global brands like Coca Cola have spent tens of millions of dollars on advertising and sponsorship during the 2008 Olympic games, many are questioning the effectiveness of their investments. Coke has already spent over $70 million to put their brand in front of a massive international audience, yet market surveys show that many people in China are still unsure of who the official sponsors of the Olympics actually are.

According to surveys conducted by the China Market Research Group, almost 60 percent of respondents incorrectly identified Pepsi as an official sponsor, instead of Coke! With a variety of huge brands all pouring millions of dollars into high-visibility campaigns at once, it’s no wonder that consumers are getting confused. In order to rise above the crowd, companies need to re-think their marketing strategies, and start going guerrilla.

Getting physical products into the hands of China’s massive market could be the answer struggling sponsors are looking for. Instead of competing for consumer attention with ignorable billboards and print advertisements, sponsors must rely on getting branded items such as apparel, drinkware, and travel items into the hands of potential customers. These types of promotions do a much better job of gaining undivided attention and delivering a marketing message while also building brand awareness. The Team Schwag staff expects a large portion of advertising budgets to be allocated for promotional products in the 2012 games, as sponsors learn from their mistakes and adjust their marketing approach.

Posted: August 13th, 2008 under Olympic Games.
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