Team owners and franchise execs are always looking for the next big thing. Every team wants a promotional item that becomes as much a legacy as the team itself.

Myron Cope, voice of the Pittsburgh Steelers found that product- The Terrible Towel. Everyone in Pittsburgh, and most football fans in the country, know the Terrible Towel. That little piece of yellow terrycloth has rallied the team many a time to win an important game. The power of the towel seems endless.

When Myron passed away in 2008 he had a chance to make the Terrible Towel into much more than just a fun giveaway. He gave the rights to a school for mentally disabled individuals. By giving the rights as a donation, the school gets thousands of dollars from Terrible Towel sales, allowing them to continue operating day to day.

Just another case of sports merchandise making a difference (and a big difference at that!).

So if you’re a Pittsburgh fan, don’t ever give up on the towel because every purchase is a contribution.

Posted: October 22nd, 2009 under General.
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Every woman in the United States has a 1 in 8 chance of getting breast cancer in her lifetime. Over 40,000 women will die in 2009 alone from this terrible affliction.

The NFL pulled together over the past week to show their support for Breast Cancer Awareness Month  and will continue throughout the end of the month. Uniform violation rules have been waived to allow pink sweatbands, shoes, patches and gloves. All of the Breast Cancer memorabilia will later be auctioned off and  the proceeds will be donated to the Breast Cancer Foundation. In the meantime, teams are creating a valuable level of awareness individuals alone often can’t create.

So what can you do to boost the cause? Maybe the pink towel used in last weeks game won’t be in your price range but you can still help in a big way. Try hosting your own pink competition. Grab some breast cancer t-shirts and host a company football game. If that doesn’t work in your social circle, simply sport a personalized ribbon next time you leave the house. Every action makes a difference.

For more ideas check out how the MLB and NHL handle Breast Cancer Awareness.

Posted: October 8th, 2009 under Football, General.
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