Check out this cool guerilla marketing campaign put together by the Performa Skateboard company. Performa had a bunch of custom stickers made that could be slapped on any street obstacle that skateboarders might ride on. The stickers listed the level of difficulty (from Easy to Insane) and included the company’s name and logo. I’m sure these promotional stickers put a smile on a lot of boarders faces and boosted the street rep of the company.
Skateboarding isn’t exactly a “team” sport, but I’m a big fan of Andy Warhol, so I feel the need to post about these custom skate decks featuring works by the famous artist. There’s a “Pop Art” series, with Warhol’s iconic Marilyn and Mao portraits, plus the Velvet Underground banana and Campbell’s Soup can that helped make him famous, and the “Death and Disaster” series, featuring less well-known images of, well, death and disaster – think guns, knives, and skulls. Anyway, I like to see communication between the worlds of art and sports – it doesn’t happen nearly often enough.