50 days until the Rose Bowl. College football is heating up; there’s talk about Iowa’s disheartening loss and Ohio State’s impossibly good record. But the thing that really gets me is the schwag.

Thousands of dollars of schwag items will go to players on any championship team. The best part is- you don’t even have to win. Just get to the game and suddenly the world is yours for the taking.

For example, last year’s championship teams were offered a Sony DVD player, fossil watch and ogio backpack along with hundreds of dollars worth of other merchandise.

I wish the fans for those games got the same sort of giveaway pack! Could you imagine?