Now, this is a hard-hitting guerrilla promotion. Wilson’s high-tech nCode tennis rackets tout the advantage of delivering 22 percent more swinging power. To serve the message with muscle, Wilson implanted tennis balls strategically at tennis courts and pro shops to look like they smashed into solid matter with monster force. The impact of this dramatization is very vivid and impressionable…what a campaign!
Archive for July, 2008
Companies will “putt” their name on anything these days. Custom-printed golf balls work well for sponsorships of golf tournaments, tours and events. Either as a golf giveaway promotion for spectators or professional use on the course, they are very eye-catching and unique! The World Golf Championships-Bridgestone Invitational begins tomorrow July 31 and run through August 3. We’ll see what promos are in store!
Bank of America teamed up with the NY Yankees and Major League Baseball for a midsummer promotion. To attract new clients with a sports-friendly partnership, the bank handed out brochures and logoed base-shaped key chains during the All-Star Game Parade. Not to mention, you can customize your favorite MLB baseball team logo on your checks and credit card to match. What a hit for banking baseball fans!
On a warm summer evening last Saturday, the New York Mets promoted the romance of baseball with the theme “Take Her Out to the Ballgame.” To appeal to female fans they offered a promotional canvas tote, sponsored by Palmer’s Shea Butter on one side and Shea Stadium on the other. The giveaway also included three lotion samples to seed the product. After the game, the spectacle of everyone carrying these bags served to be an amusing co-branding endeavor. I think the loyal ladies of the Mets loved it!
The LA Dodgers celebrate 50 years of baseball glory this year, since the team got its running start on the West Coast in 1958. Formerly, they were the Brooklyn Dodgers! Big anniversaries call for commemorative edition team schwag! Special mementos resonate with nostalgia for longtime fans. The first 50,000 fans received this Dodgers team imprinted blanket, covering most of the crowd in the 56,000-seat Dodger Stadium. This mass giveaway was presented by Time Warner Cable.
The LA Dodgers presented this unique Helmet Radio collector’s item to the first 50,000 fans at a competitive home game vs. The San Diego Padres in April. The portable radio is tuned only to 790AM KABC, who sponsored the giveaway, making it perfect for catching games on the fly.
Back in May, the Atlanta Braves had a fun carry-on bag giveaway night, appropriately sponsored by Delta Airlines. The co-branding was successful for the first 45,000 fans—best representing the group who’d be die-hard enough to travel with the team!
After the worst record season in their history (15-67), the Miami Heat pumped up the excitement for the 2008 NBA draft with fun giveaways. Loyal fans received sporty drawstring backpacks from Verizon Wireless as they watched the newest picks join the team, like Michael Beasley and Darnell Jackson.
For heated summer sports, the crowd easily gets riled up and rowdy. Check out this new wave in team schwag—cool fans! Custom-made for the U.S. Open 2007, this keepsake proved to be functional and memorable for spectators. Canon definitely scored a hit with fans, featuring tennis star Maria Sharapova in their TV and magazine ads as well. Stay tuned to see what they’ll come out with for this year’s match, which starts August 25.
No, these are not Pokémon characters! They are called Fuwa and are the loveable and huggable Official Mascots of the Olympics, each representing the colors of the Five Olympic Rings. The characters are child-friendly and embody the four most popular animals in China, which are the Fish, the Panda, the Tibetan Antelope and the Swallow. The fifth character stands for the mighty Olympic flame. Also, in their headpieces you can see the five elements of nature: the sea, forest, fire, earth and sky.
To learn more about the mascots, see the Official Website of the Beijing 2008 Olympic Games, which commence in exactly three weeks!